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OUR SERVICESHere is a brief outline of services that we provide our clients. |
| Consulting Services - With the goal of helping a client college or university grow its enrollment, we work closely with your team to help fit together all the components of enrollment development and generate increased enrollment. Our services generally include regularly scheduled campus visits over an extended period or they may be retained on a more limited project-type basis. |
| Admissions Audit - This is a comprehensive analysis of the college's enrollment development and admissions program to give you an objective evaluation of your marketing and admissions programs as well as specific recommendations. |
| Trouble Shooting - We can help you identify specific problem areas or obstacles to your enrollment growth pattern and development clear, specific recommendations. These may include examining your communication strategies, yield strategies, staff organization, image issues, advertising and promotion, as well as programs and services. |
| Telecounseling - We offer a complete "turn-key" telemarketing program for colleges and universities enabling more personal contacts with more students, more consistently, throughout the college selection process. |
| Market Perception Research - This is a means toward understanding how the college and its core values are positioned in its market and perceived by the community, college-bound students, alumni, parents of students and guidance counselors. |
| New Market Assessment - Whether you are seeking out new market areas, assessing the enrollment potential for new programs of study, identifying a site for an extension center, or striving to develop partnerships with business and industry to meet workforce and economic development objectives, we can help you gather the information you need to make the right decisions. |
| Strategic Marketing and Communications Plan - Building on a careful institutional assessment, we help you develop a strategic plan to position the college in its market and raise the perceived value of the learning experience. The plan helps clarify the college's image using public relations, the media, and admissions publications as well as by projecting a more consistent message. |
| Geodemographic Research - We apply geodemography to college admissions thereby enabling colleges to target prospective students more accurately and cost efficiently. |
| Publications Programs - By imaging and interpreting the college through admissions publications we help differentiate the institution and communicate the right message, to the right people, at the right time. |
| Enrollment Planning Analysis - We help the college to determine its optimum and realistic enrollment, how to achieve this level, and anticipate the impact across the entire institution. |
| Financial Aid Leverage Analysis - Based upon extensive analysis and modeling, we customize scholarships and financial aid packaging to optimize enrollment objectives and increase net tuition revenue. |
| Action Plan for Retention - We help colleges increase retention through comprehensive strategies involving all members of the college community with emphasis on assessment, early identification of exit-prone students, continuous quality improvement, internal marketing, definitive goals and objectives, and on-going assessment. |
| Admissions Staff Training - We are available to conduct one and two-day on-campus seminars or staff retreats to energize the admissions staff and help them maximize their effectiveness as recruiters through team building, creative thinking, networking, and recruiting strategies, methods and techniques. Over 1,500 colleges have benefited from our training seminars. |
| Strategic Planning - Our consultants will guide your management team through the planning process, including an objective institutional situational analysis. We assist you in establishing a management plan with goals, objectives, and the financial plan to support it. |
| Executive Retreats - We facilitate management retreats for trustees, administrators and admissions staff with focus on planning, management organization, and developing creative approaches to complex issues. |
| "Putting Students First" - Our program "Putting Students First" has won wide acclaim as the most comprehensive staff and faculty student-customer training program of its kind. A prospectus is available upon request. |
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